I fix the product itself, from formula and format to pack size, price and variations, so your Amazon ads for hormone supplements can finally pay for themselves.
If two or more of these describe your account, another round of bid changes won’t fix it. The product needs adjusting.
You pay more for the same clicks because you’re bidding in the same lane as everyone else.
Every ad sale loses money, and no amount of negative keywords changes the unit economics underneath.
Shoppers look, compare you to the bestseller on the same page, and buy the one with the clearer offer.
“Menopause supplement” belongs to brands with ten times your budget. There are lanes they can’t follow you into.
Most agencies and freelancers start with the ads. I start with the product, so there’s finally margin left to advertise with.
The product underneath never changes.
The Search‑First Method covers every step.
Five steps that start with what shoppers type and end with a product they choose over the bestseller.
Which ingredient and promise has search demand you can actually win. Ashwagandha for cortisol is a war; a specific form or pairing might be a lane.
Dose per serving, capsule vs gummy vs powder, count, and how clearly the main image says it. The things that win a crowded results page.
Price, pack size and landed cost set until there’s room for ads. At an 18% break-even, no campaign can save it. At 40%, most can.
Sizes, flavors and bundles grouped so reviews pool, the right child ranks, and you stop splitting traffic against yourself.
Structure/function language that converts without inviting a listing suppression.
Checked against DSHEA + Amazon policy
Put in your own numbers, then switch pack size. Watch what changes when the SKU changes, not the bids.
Referral fee: 15% (8% at $10 or less). Pack FBA fee is a rough estimate (+35% per extra bottle); check yours in Seller Central.
A real client result and a client’s own words, both published with permission. Plus the math the Sprint runs, shown on an example supplement SKU.
$8K → $35K
Client result: monthly Amazon sales for Simply O3, three months after an Amazon go‑to‑market strategy.
Different category, same marketplace. Sales Pusher now works with supplement brands only.
Menopause capsule, 60 ct. Same formula, same conversion rate (10%). The only change: a 2-pack offered as the hero variation at 10% off.
| Per order | 1 bottle | 2-pack |
|---|---|---|
| Price | $29.99 | $53.98 |
| Referral + FBA fees | $10.30 | $15.93 |
| Landed cost | $6.50 | $13.00 |
| Profit before ads | $13.19 | $25.05 |
| Break-even ACOS | 44.0% | 46.4% |
| Max CPC you can afford | $1.32 | $2.51 |
Break-even ACOS barely moves. What changes is the ceiling: you can now afford almost twice the CPC on the same keywords. Model assumes a 15% referral fee and an estimated 2-pack FBA fee of $7.83.
“Gaurav is highly knowledgeable in his field of business and, at the same time, is capable of quickly understanding his clients’ business models. He is a delight to work with and understands his clients’ needs for having a real bottom dollar effect. I highly recommend Gaurav.”
Real client results, published with permission only. No invented numbers, no anonymous “+300%” claims.
Book a Discovery CallTwo weeks. One product rebuilt on paper before you spend another dollar on ads.
You sell, or are about to launch, a menopause, testosterone, PCOS or cortisol supplement on Amazon.
You want someone to tweak bids. Plenty of agencies will.
Every map, teardown and spreadsheet, whether you work with me again or not.
Photo of GauravPlaceholder · 4:5 portrait, natural light
I’m an Amazon consultant who also runs my own supplement brand, Circle Of Nature, so every recommendation gets tested on my own margin first.
I’ve sat on both sides of the Seller Central login: advising brands, and paying for my own clicks. When ads won’t turn a profit, the fix usually lives in the product, not the campaign manager. So I start with the SKU. Then the ads.
The questions founders ask most. Anything else, ask on the call.
You share your ASIN or planned formula. I look at the keyword lanes, the format and dose, pack size and price against the current top sellers, and tell you plainly whether the SKU is what’s holding your ads back.
Not for the call. An ASIN, or the formula you plan to launch, is enough. For the Sprint, read-only reports help but aren’t required.
Yes. Formulas and margins are sensitive, so I’ll sign one before you share anything confidential.
It’s the best time. Fixing format, pack size and price before you order inventory is far cheaper than fixing it after.
No. The Sprint is the only paid service. It ends with a launch-ready ad structure that your team or your agency can run.
The focus is hormone health: menopause, testosterone, PCOS and cortisol. That’s where the keyword lanes and the compliance rules are known inside out.
The Profitable Supplement Architecture Discovery Call. Bring your ASIN or planned formula, and leave knowing whether your SKU is what’s holding your ads back.